The inspiration for MOB Football started out when its co-founders Mohamed and Oba found themselves in a tough situation as the sports representatives of the East African Society (EASOC) and the African and Caribbean Society (ACS) at the University of Bristol respectively. The problem arose as society members were unable to engage with the university-provided intramural service due to the financial costs, and quality of the service provided. Having organised friendly football games in the past between friends and acquaintances, both Mohamed and Oba decided to start a football league for the cultural societies within the university at a financially sustainable rate for students, with the intention of using football as a tool to break down barriers of culture and race within the university.

Consequently, MOB Football has started recording and releasing footage of games, chaired by their Social Media and Technical officer, Kosi Anyim, in collaboration with 144 Sports on their YouTube and social media platforms, so that they can show this innovation to the world scene. MOB Football’s vision over the next few years is to continue its work in Bristol, as well as expand to different universities and make this project countrywide!

People can participate by contacting MOB Football on their social media platforms. At the moment, MOB Football is based in Bristol, so living or studying in Bristol is necessary. Whether you have a team ready to play and try and win the cash prize as well as being on YouTube and having memories with mates for life, or are an individual who would like to join a team and play, MOB Football caters to all.

For those who may not yet be able to get involved but still looking to keep up to speed, be sure to engage with their latest on goings via social media pages and video content through the brands YouTube page.

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Hello guys, introducing MOB Football, we are a football league company, a movement, started “by the students, for the students”. We started in October 2019 and are looking at expending in the 2020/2021 session through more interaction between more pic.twitter.com/qaclT5swpG

— MOB Football (@mob_football19) July 19, 2021

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The post Meet MOB Football – The University Football Community Seeking To Provide Opportunity To All appeared first on High Press Media.

The unexpected progress of the England national team to the semi-finals of Euro 2020 hasn’t just delighted fans of the Three Lions – it’s nurtured the marketing efforts and impact of brands who partnered with the FA for the tournament. The High Press reflects on how partnered brands cleverly disguised creative around the team’s success, while also assessing how unofficially aligned brands got in on the trend.

EE: Lions’ Den content series

EE has a long-standing partnership with the FA, having become the inaugural lead partner for Wembley Stadium in 2014, making it the ’most connected’ stadium in the world.

Content series ’Lions’ Den’ debuted in 2018 during England’s last World Cup campaign, and this time has been broadcast daily from the team’s base camp in St George’s Park. Hosted by Josh Denzel, ’Lions’ Den connected by EE’ gave the Three Lions fans the opportunity to interact directly with members of the England squad every day throughout the month.

SportBible: Has it ever been home?

SportBible’s reactive billboard was displayed in Manchester on the second-biggest billboard in Europe at the White City Circle Roundabout (near Old Trafford) immediately after full time against Denmark.

The reactive ad plays on Kaspar Schmeichel’s controversial press conference statement ‘Has it ever been home?’ ahead of the England vs Denmark tie and then shows Kaspar with his head in his hands with the announcement that instead, Denmark are going home.

BT: Hope United

BT’s Hope United campaign featured prominent players from each of the three home nations competing – but since Scotland and Wales were out of the running, the brand switched to emphasise the English players featured in the creative, such as Jordan Henderson and Marcus Rashford.

The campaign has maintained its message against online abuse and hatred directed towards the team throughout the competition, even as major politicians weighed in on whether the team should take a knee at the beginning of each match.

To back up the important message, throughout the Euros BT posted Tech Tips content, created by the Hope United squad, helping to give people the digital skills they need to tackle hate online. They also monitored social media and proactively responded to both positive and negative stories across social media, raising awareness in the issue of online hate and helping to educate the nation on how to protect themselves.

Next drop of #HopeUnited shirts is now live. Last time we sold out in 24 hours with every penny made going to the amazing charity @CybersmileHQ. You can order yours here – https://t.co/UT5p3p4KoO pic.twitter.com/Hoojgelt5I

— Jordan Henderson (@JHenderson) July 28, 2021

McDonald’s: A quarter off for the quarter finals

McDonald’s, while not an official sponsor of the tournament this year, still managed to join in by offering 30% off it’s entire menu on Saturday July 3 to celebrate England reaching the quarter-finals.

Additionally, the mammoth fast food chain got swept up with football fever with the rest of the nation, rolling back prices to ’96 prices when England played Scotland, to increasing percentage-off discounts as England progressed through the knockout stages.

Specsavers: It’s coming home

Ever one for a tounge-in-cheek joke, opticians Specsavers celebrated England‘s progression by erecting a spoof eye test chart, which spelled out ‘It‘s coming home‘.

Specsavers have combined their classic, humorous tone of voice with classic ‘Should’ve’ mishaps, such as poor refereeing decisions, fouls, missed penalties, and questionable punditry. The creative practice has played a big part in bringing the brands slogan to life on social throughout the tournament, embracing reactive creative to boost campaign results.

Brilliant @Specsavers#ItsComingHome pic.twitter.com/qFk0FPZYxj

— Andrew Bloch (@AndrewBloch) June 30, 2021

Bud Light: Boxheads by Wieden+Kennedy

Bud Light thought inside the box for its creative campaign – touting its designation as the official beer of the England men’s football team. The tie-up sees extreme close-up shots of Jordan Pickford, Kieran Trippier and Kyle Walker’s phizogs adorning the front of custom-designed drinks cartons, enabling fans to toast their stars straight from the supermarket with a beer you can drink and a box you can wear.

’Boxheads’ is a fully-integrated campaign spanning TV, out-of-home, digital, social and PR to celebrate the brand’s role as official beer of the England men’s football team.

Nationwide Building Society: Sign Your Support

Nationwide’s ’#SignYourSupport’ campaign aims to help customers show not only their passion for the beautiful game, but their commitment to protecting its values.

For every signature of support Nationwide gathers, it will donate £1 to the new Mutual Respect Grant fund to help support grassroots football – up to a maximum of £50,000.

Any standout campaigns from the tournament that I’ve missed here? Be sure to comment below, and let us know your favourites.

Big thanks to @Arsenal legend and @England centre back @martinkeown5 for signing his support and joining us in standing for mutual respect within football

Want to #SignYourSupport ahead of Saturday? Head to: https://t.co/7nWsBnU3Xa pic.twitter.com/2GD7yZ0h5L

— Nationwide Building Society (@AskNationwide) July 2, 2021

The post The Brands Playing On English Fans Emotions Through Euro 2020 appeared first on High Press Media.